Typography
Pre-Production
For this project, we had to begin with finding 10 quotes, which would later be narrowed down to 4. I found my quotes by looking at a folder I have on my phone, and then by searching up Bob Ross since I look up to him. For fonts, I wanted to have a mix of Serif/Script and Sans Serif to create contrast within the type itself. I practiced sketching ideas of my 10 to see how they could possibly be set up and this also helped me to find similar quotes to match.
Production
Once we decided on 4 quotes, we moved into Adobe Illustrator. The file was set up as 5x5 with 4 artboards, and this beginning set would only be in black and white. I tried to arrange my text by importance and weight to draw the eye in order of how you would read it. I learned how to better work with Type during this process, including how to change the kerning and space between separate lines. At this point, we saved and made a copy to begin working with color. On two of mine, I felt that it wasn't necessary to add a lot of color, so I used gray to focus on the value aspect. I prefer working with black and white because though it is simplistic at times, you can carry a message easily.
Post-Production
I feel like the Bob Ross quote turned out the best out of my four. I also like the "Heed the words of" because of the gradient and simple graphics, though next I would make the clouds more cartoonish. I feel like the connotation you get with the words "A Friend" and "An Enemy" really work with the font choices. With more time I would have found more colors for the quote by Yabsira, and the Voids one feels as though it is missing something important, but I liked how I reflected the moons to work with the warping of text. To add onto my favorite quote, next time I would add highlights to the color splotches for dimension and work to make their forms more organic and curving around the text, though I really approve of my choice of font with this one. Overall, this was a good experience to see the other side of graphic design and was needed practice for making items work together.
